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Timetable
BMA5533
MARKETING IN THE DIGITAL AGE
2012/2013, Special Term II
School of Business (Marketing)
Modular Credits: 2
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Learning Outcomes
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Marketing in the Digital Age is a real challenge. Technology is evolving at such a rapid pace that marketers now more than ever must understand the evolution of marketing that technology is driving. Technology in itself is democratizing the brand and putting control in the hands of consumers.This course will provide students with deep insight into this shift, help them become more relevant real world marketing practioners and at the same time, help them understand how to operationalize this in their organizations.
Prerequisites
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BMA5009
Workload
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3-0-0-4-3
Workload Components : A-B-C-D-E
A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of lab hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week