BUSINESS COMMUNICATION FOR LEADERS (BBA)
2017/2018, Semester 2
Non-Faculty-Based Departments (Ctr For English Language Communication)
Modular Credits: 4
This module aims to equip students with the business communication skills you need to be recognized as leaders among stakeholders – colleagues, superiors, and customers/clients. Working within a dynamic and connected 21st century simulated workplace, students as “executives” will learn critical skill-sets in influential leadership communication in formal and informal business settings: pitching; teamwork, meeting and negotiation; relationship, goodwill and trust-building; and thinking on their feet. The module will emphasise core principles of audience-centred, objective-driven, and context-sensitive communication; intentional, reflective and mindful communication; oral communication fundamentals of verbal, vocal, visual and responding skills; and the 7 C’s of effective business communication.
Students who are required to read ES1000 must pass it before taking ES2002.
MNO2706 Business Communication for Leaders (ACC), IS2101 Business and Technical Communication, ES2007D Professional Communication, ES1601 Professional and Academic Communication, UWC2101% Writing and Critical Thinking
Workload Components : A-B-C-D-E
A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of lab hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week