Home
About
Mobile
Open Content
Search
Module Overview
Description
Facilitators
Weblinks
Timetable
BMA5010A_F1/BMA5010A_F2
MANAGING OPERATIONS
2013/2014, Semester 2
School of Business (Analytics & Operations)
Modular Credits: BMA5010A ( 2 )
Tags:
--
Collapse All
Learning Outcomes
Top
The objective is to develop an appreciation for the strategic role of the operations in any enterprise value‐creating process, and develop analytical insights into the problems encountered in producing goods and delivering services.
Prerequisites
Top
You should have an understanding of basic statistical principles and have a working knowledge of Excel.
Teaching Modes
Top
The class will be conducted as a combination of lecture and discussion.
I strongly believe that class participation is essential to success. I expect that you will be prepared to discuss the assigned material. I will be evaluating participation in several ways. Rather than just calling on volunteers, I will be using random cold calling. Meaningful class participation is founded on adequate preparation. You are expected to thoroughly review the assigned readings and pre-class assignments prior to discussion in your group. We will discuss and analyze the readings and group exercises together in class.
Schedule
Top
Week
Topics
Readings
Assignment
14 Jan
Introduction
Service-Profit-Chain
Operations Strategies
· Service-Profit Chain
· Strategic Service Vision
21-Jan
Process Analysis
· HBS Process Analysis
· Kristin’s Cookies
Case 1
28-Jan
Service Design
· Service Blueprinting
Group Project 1
4-Feb
Managing for Quality
· HBS Quality Management
· HBS Statistical Quality Control
11-Feb
Lean Operations
· Decoding the Toyota DNA
· The Lean Dentist
Interim Individual Project
18-Feb
Marina Bay Sands Site Visit
Group Project 2
4-Mar
Final Presentations
Group Presentations
Final Assessment: Written Final Individual Project (guidelines will be distributed)
Synopsis
Top
The intent of this class is to help you to understand the operations function in a firm. We wil begin with a discussion of the service profit chain and other operations strategies to give us the foundation with which to evaluate a firm. Following that, we will look at how its processes and services are designed, what we can do to ensure quality and what we can do to streamline these processes. You will work on both a group and individual project in which you apply the class materials to a company of your choice.
Syllabus
Top
NATIONAL UNIVERSITY OF SINGAPORE BUSINESS SCHOOL
BMA5010A MANAGING OPERATIONS
Instructor
: Professor Sheryl Kimes
,
MRB #7-73, sherrikimes@nus.edu.sg
Session Time and Venue: Semester 2 2014, Tuesday, 9 am - noon
Consultation Hours: TBA
While operational excellence alone is not the basis of a sustainable strategy,
managing operations
remains a priority for
all
organizations.
– R. S. Kaplan & D. P. Norton
Synopsis
This module introduces you to the strategic and operating issues and decisions involved in managing the business/operational processes within an enterprise. An operational process is one that uses an organization’s resources to transform inputs into goods, service, or both. Sound and creative operations management is a major competitive advantage. It is not hard to find industries where some firms are growing and prospering while others are entering bankruptcy. Many differences can separate winners from losers, but usually the way operations are managed is one of them. Indeed, it is rare to find a successful firm that is not managing its operations to provide a high quality product or service at a reasonable cost. Thus,
effective operations management
is a key ingredient for success and an understanding of it is essential for
all
managers. It is even more important for entrepreneurs who cannot afford to limit themselves to a narrow functional perspective, and who must above all deliver their product or service to customers.
Given this understanding, you will be positioned to involve yourself in an organization’s defining strategic decisions, those relating to key processes affecting your and your organizational unit’s performance. Further, you will be able to articulate the set of processes that most closely match and enhance your organization’s competitive posture.
As an abridged module (2 MCs), this module covers only selected contemporary topics instrumental in the decision making process that contributes to operational excellence. The importance of cross‐functional integration between operations and other functional areas such as marketing and finance will be emphasized.
Objective
The objective is to develop an appreciation for the strategic role of the operations in any enterprise value‐creating process, and develop analytical insights into the problems encountered in producing goods and delivering services.
Required
Readings
See BMA5010A Required Readings.
Assessment Method
Participation
10%
Individual Case
10%
Interim Individual Project
15%
Group Projects (2)
20%
Group Presentation
15%
Final Individual Project
30%
Class Components
:
IVLI
: You are responsible for keeping up with the material that is available on our IVLI site. Material that will be posted includes selected articles, lecture notes, assignments, links to relevant examples and assignments. Please print the lecture notes before coming to class.
Participation
: I strongly believe that class participation is essential to success. I expect that you will be prepared to discuss the assigned material. I will be evaluating participation in several ways. Rather than just calling on volunteers, I will be using random cold calling. Meaningful class participation is founded on adequate preparation. You are expected to thoroughly review the assigned readings and pre-class assignments prior to discussion in your group. We will discuss and analyze the readings and group exercises together in class. Approaching this module with a perspective of
partnership
between you and the instructor is important to making this a valuable and fun learning experience.
Group Projects
:
You will be doing two group projects and summarizing your findings into a final presentation. The purpose of the project is to help you learn how to apply the concepts we are learning in class to a local service business. Additional details will be provided as the semester progresses. Please form a group of 5 or 6 people and get the names to me by Friday, 17 January.
#
Title
Due Date
1
Anatomy of a Service
Tuesday, 28 Jan
2
Service Design and Lean
Tuesday, 16 Feb
3
Final Presentations
Tuesday, 4 Mar
Individual Projects
: In lieu of examinations, you will be completing individual projects on the company of your choice. In the individual project, you will take the concepts that you have learned in class and apply them to the company that you’d like to work for (or your favorite company). This project has two purposes: (1) to help you learn how to apply what you’ve learned and (2) to help prepare you for your job search or for your first job after graduation. The interim individual project (due at the beginning of class on Tuesday, 11 February) will be on Anatomy of a Service and Service Design. In your final individual project, you will use my feedback and that of your peers to revise and combine the first two projects plus apply lean principles to your project company. Additional details will be provided as the course progresses.
Class Policies
:
Late Assignments
: As in life, late assignments will be penalized. Assignments turned in after class will be penalized by 20%. Assignments turned in one day late will be penalized by 50%. I will be happy to review assignments turned in two or more days late, but you will receive no credit for the assignment.
Attendance
: Class will begin promptly at 9 am and end promptly at noon. We will take a short break approximately half way through class. You are expected to be on time and to stay in the classroom during class. If you miss a class, you are personally responsible for obtaining notes from a classmate.
Technology
: Please turn off your hand phones, laptops and other technologies in class. I want your full attention!
Grading
: I will make every attempt to return assignments in a timely manner.
Peer Evaluation
: Peer evaluations will be distributed the last week of class.
Questions Outside of Class
: Email is the preferred way to contact me outside of class or office hours. Also, be sure to check our IVLI site for the group discussion forum to see if your question has already been addressed.
Academic Integrity
: I assume that all work done for credit in this course will be the result of the individual's or authorized group's unaided effort. Anyone who either gives or receives unauthorized assistance in the preparation of work at home or in class will be subject to disciplinary action. At the same time, I believe that group discussions can be very helpful in clarifying the concepts we deal with in this class. I encourage these discussions as long as they come to a halt before the actual preparation of the work begins (i.e. when the pen touches the page or the fingers depress the keys).
What’s acceptable?
Sharing lecture notes or readings
Discussing ideas for assignments
Forming a study group to review weekly lectures and readings
Discussing the assignments with other class members and with me. It also means that you can work with others, but your own work must represent a substantial portion of the material you turn in. For example, assume that after your own analysis, and talking with others, you decide that a problem has three relevant points. Someone you worked with may also agree that the problem has the same three relevant points. This agreement is fine, but you must write-up and turn in your own analysis or interpretation of the three points, in your own words.
What’s not acceptable?
Copying any portion of someone’s assignment
Tentative Outline
Week
Topics
Readings
Assignment
14 Jan
Introduction
Service-Profit-Chain
Operations Strategies
· Service-Profit Chain
· Strategic Service Vision
21-Jan
Process Analysis
· HBS Process Analysis
· Kristin’s Cookies
Case 1
28-Jan
Service Design
· Service Blueprinting
Group Project 1
4-Feb
Managing for Quality
· HBS Quality Management
· HBS Statistical Quality Control
11-Feb
Lean Operations
· Decoding the Toyota DNA
· The Lean Dentist
Interim Individual Project
18-Feb
Marina Bay Sands Site Visit
Group Project 2
4-Mar
Final Presentations
Group Presentations
Final Assessment: Written Final Individual Project (guidelines will be distributed)
Assessment
Top
Please see the syllabus for a description of the assignments and grading.
Workload
Top
3-0-0-0-7
Workload Components : A-B-C-D-E
A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of lab hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week