THE ONLINE POLITICIAN: THE USE OF SOCIAL MEDIA IN POLITICAL COMMUNICATION
2016/2017, Semester 1
Non-Faculty-Based Departments (Ctr For English Language Communication)
Modular Credits: 4
Students must have passed/been exempted from the NUS Qualifying English Test (QET) or have passed CELC English for Academic Purposes modules.
This module examines the traditional forms of political communication that politicians have engaged in since the last century. It then ventures into the cyber world; politicians have of late started to use social media to reach out to potential supporters and voters. It contrasts these two forms of political communication, with a closer look at how they function in
Singapore, Malaysia and the US
. The US is an obvious choice, since social media continues to play a significant role in American politics. Within Southeast Asia, Singapore and Malaysia are both forerunners in using social media for political communication. Indeed, both countries have thrown up several noteworthy similarities and differences in the way they use social media for political purposes. As we proceed, we will study how scholars are still divided over which form of political communication is more effective in reaching out to citizens and voters, and whether social media can in itself be an effective platform to connect with the ordinary people who can make or break a politician’s career.
There are 3 units in this module. Unit 1 introduces you to the topic and its key concepts. It surveys the traditional forms of political communication that political actors have long engaged in. Unit 2 looks at modern (online) forms of political communication that diverge from their traditional counterparts. Unit 3 focuses on expository texts about political communication though social media in Singapore, Malaysia and the US.
Students who have already read a IEM1201%, UTW1001% and ES1501% module.
Workload Components : A-B-C-D-E
A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of lab hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week