National University of Singapore
School of Business
Department of Business Policy
BMA 5112 Asia Pacific Business
Semester I 2007/2008
I. Course Information:
Lecturer: Dr. Martin Hemmert
Lecture time: Monday, 6pm-9pm in CR B1
II. Course Overview:
This course aims at providing students with a better understanding of the environment, strategies and operations of international business activities, with special consideration given to the Asia-Pacific region. The participants of this course will work on these contents through class discussions, case studies and the writing and presentation of a company paper. The course is focused on two core topics: the environment of international business and core dimensions of international business strategies and activities.
John D. Daniels, Lee H. Radebaugh and Daniel P. Sullivan: International Business: Environments and Operations (11th Edition), Pearson Prentice Hall, 2007.
Additionally, a few articles may be assigned as required readings.
IV. Student Evaluation:
Students' grades will be determined as follows:
Company paper: 40% (written paper: 25%; presentation: 15%)
Class participation: 10%
Final exam: 30%
(a) Company paper:
All students will write a report on the international strategy of a leading firm from the Asia-Pacific region. Based on a careful evaluation of your firm’s current position, you should also develop recommendations for its future direction. A list of companies will be provided. However, each company will be assigned only to one student (or, depending on the total number of students in the course, to small teams of students) on a first come, first serve basis. During the final weeks of the course, all papers will be presented in class.
Every few weeks, a brief quiz which covers the preceding content modules will be given to the students. The quizzes will consist of multiple choice questions and/or short essay questions.
(c) Class Participation:
This includes the amount and quality of participation during class. The active participation of students will be sought through the regular discussion of cases.
(d) Final Exam:
The final exam will be essay-style. Within this essay, you apply your knowledge acquired in this course to a short business case.
Remarks on Missed Exams or Deadlines and Plagiarism:
Unless there is a valid, documented medical excuse, students who miss a quiz or exam or the submission deadline for their paper or who fail to present their paper on the scheduled date will receive a zero for this part of their evaluation. Plagiarism will not be tolerated. It will result in a zero for the applicable part of the student’s evaluation and may be reported to NUS authorities.
V. Course Schedule:
Week 1: Introduction
Reading: Daniels et al., Ch. 1
Case: Disney Theme Parks
Week 2: The Cultural Environment of International Business
Reading: Daniels et al., Ch. 2
Case: Moto coming to America
Week 3: The Political and Legal Environment of International Business
Reading: Daniels et al., Ch. 3
Case: Microsoft’s troubles in China
Week 4: The Economic Environment of International Business
Reading: Daniels et al., Ch. 4
Case: Business in China
Week 5: Trade Restrictions and International Economic Integration
Reading: Daniels et al., Ch. 7 and 8
Case: Wal-Mart de Mexico
Week 6: Foreign Exchange and Financial Markets
Reading: Daniels et al., Ch. 9 and 10
Case: The Chinese Yuan
Week 7: Country and Site Evaluation and Selection
Reading: Daniels et al., Ch. 12
Week 8: International Entry Mode Selection
Reading: Daniels et al., Ch. 13 and 14
Case: Heineken’s Global Reach
Week 9: International Business Strategy
Reading: Daniels et al., Ch. 11
Case: The Globalization of eBay
Week 10: Organization of International Business
Reading: Daniels et al., Ch. 15
Case: Toys “Я” US
Week 11: International Human Resource Management
Reading: Daniels et al., Ch. 20
Week 12: International Marketing Management
Reading: Daniels et al., Ch. 16
Case: Dental News and Hotresponse
Week 13: Company Paper Presentations (I)
Week 14: Company Paper Presentations (II)