INNOVATION AND DESIGN
2015/2016, Semester 1
School of Design and Environment (Division of Industrial Design)
Modular Credits: 4
On successful completion of this module, students should be able to ...
• demonstrate knowledge and understanding of strategic innovation in NPD
• generate and organise relevant insights from research data
• generate and organise relevant opportunities and ideas from insights
• undertake analysis, and relevant synthesis of a brand
• generate and communicate relevant value propositions
Lecture and seminars. In-class exercises. Group working. Tutorials and consultations. Self directed, individual working.
The module addresses the connections between Industrial/Product Design and innovation - particularly the strategic innovation found at the front end of commercial new product innovation. The module looks at how designers (and other stakeholders) can operate at the 'front end', and what tools and methods are used.
The aims of this module are for the student to ...
• develop appreciation and understanding of the strategic innovation roles of industrial/product design in commercial new product development (NPD)
• develop knowledge of brand and branding in relation to commercial NPD
• develop abilities to exploit research insights, and brand understanding, within strategic NPD innovation activities
The assignment of the module is to follow two separate stands of work:
• investigation into current professional innovation practices
• project work to undertake innovation and design activities
The student will to submit two specific outcomes:
• Innovation and Design report
• Innovation and Design folio
Final module grading will be based on the assessment of the two pieces of submitted work. The report and the folio will have a roughly one-third/two-thirds respectively weighting in the final grading.
During the weeks of the module, intermediate deadlines will be set for the development of the final submission material. It will be important that the intermediate deadlines are adhered to.
Workload Components : A-B-C-D-E
A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of lab hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week