Communication and Influencing Skills for Managers
2014/2015, Special Term I
Non-Faculty-Based Departments (Ctr For English Language Communication)
Modular Credits: 4
The BMS5801 module aims to develop students, as future managers, in the core competencies needed to communicate with influence in order to build trust, gain cooperation and support, secure loyalty and commitment, and motivate and inspire positive change in the 21
century workplace that is characterised by constant change and cultural diversity. The module will discuss pertinent management communication principles, concepts and strategies and provide opportunities for their application in hands-on tasks and assignments in an immersive experience within a company simulated environment, where critical high-stakes communication is weaved into more routine day-to-day workplace communication, mimicking the situations managers encounter in real-life.
By the end of the course, students should be able to:
understand the basic principles of leadership communication, audience-centred communication, persuasive communication (ethos, logos, and pathos), active and reflective listening, and interpersonal and intercultural communication, with special focus on Asia; and
apply principles and strategies learnt to specific areas of management communication – leading teams and/or projects, building relationships and trust, presenting and pitching ideas to create buy-in, mentoring, motivating and inspiring subordinates, winning support and securing cooperation, and communicating across cultures.
Key principles and strategies will be presented through:
“In-service” professional development workshops (facilitated by lecturers within the workplace simulated environment)
Recommended online resources (readings and videos)
Opportunities for reinforcement, application and practice of those key principles and strategies will be provided through:
(videotaped in Organizational Behaviour Lab)
Presentations (individual & team)
(videotaped in class)
The following management communication skills will be covered:
Leading and managing teams/projects
How to lead and manage teams, set agreed upon targets and timelines, handle differences in working styles, manage team communication, and lead the team to the successful completion of a team project.
How to effectively lead discussions, ask questions to elicit contributions, handle differing opinions, and arrive at mutually acceptable decisions.
Presenting proposals / Pitching ideas
How to pitch ideas in a way that is both persuasive and memorable. Students will learn how to craft effective openings and impactful closings and employ communication strategies to effectively sell their ideas in a way that resonates with their target audience.
Telling considered stories
How to craft stories and relate them to the audience / various stakeholders to create buy-in for ideas, transmit values and inspire positive changes.
Mentoring subordinates, giving formative and constructive feedback
How to convey formative and constructive feedback to their subordinates in a way that motivates, secures commitment and positively influences their work.
Handling conflicts or crises
How to communicate in conflicts or crises in order to preserve relationships, and/or restore trust and confidence.
Working across cultures
(with a focus on communication in Asia)
How to appreciate differences in communication styles and preferences of managers and employees across Asia in relation to those in Europe, or the US. Armed with this understanding, students will be better able to communicate more effectively across cultures to gain new perspectives for better understanding of contexts and build strategic ties to accomplish work goals.
Some core communication principles to be emphasised throughout the course include:
clear, crisp and interesting communication
ethos, pathos and logos in persuasion
active and reflective listening
influential and audience-centred communication.
Communication tasks and scenarios will revolve around communication with different groups – top management, subordinates, other managers, clients, business partners, project team members, members of the public.