INNOVATION AND DESIGN
2014/2015, Semester 1
School of Design and Environment (Division of Industrial Design)
Modular Credits: 4
The aims of this module are for the student to ...
develop appreciation and understanding of the strategic innovation roles of industrial/product design in commercial new product development (NPD)
develop knowledge of brand and branding in relation to commercial NPD
develop abilities to exploit research insights, and brand understanding, within strategic NPD innovation activities
Intended Learning Outcomes
On successful completion of this module, students should be able to ...
demonstrate knowledge and understanding of strategic innovation in NPD
generate and organise relevant insights from research data
generate and organise relevant opportunities and ideas from insights
undertake analysis, and relevant synthesis of a brand
generate and communicate relevant value propositions
Weekly lectures, tutorials, seminars, small-group working, self-directed activities.
Workload Components : A-B-C-D-E
A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of lab hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week