The group is required to write an original case on a company/organization (public sector included) operating in Asia, and the situation described should relate to Asia.
What Kind of Organization?
The organization can be of any sort- entrepreneurial, large MNC, a public sector organization, a local GLC (government-linked company); a firm that operates only in one country, NGO.
The organization can be a large or a small organization.
You take the pick.
Where should the Organization be Located?
1. It should be an organization/industry with significant operations or impact in Asia.
2. It can be a MNC but your focus should be on its operations in Asia
3. The content of the paper should relate to the content of the course.
It can be an American MNC but as long as the case focuses on its operations in Asia and the issues surrounding those operations, you can use the company. It can be Asian owned and operated. So the only constraint for you is that you need to deal with issues in Asia.
The case should relate some of the main themes from the course to the organization. Guidelines for the case and evaluation criteria are provided below. The case is due on November 30, 2006.
What are the challenges in writing the case?
The key issue is whether you will be able to access the information that you need: such as the structure of the organization, teamwork, the innovation efforts and frustrations, the organizational culture etc.
You can access this information through the organization's members themselves and through the description of internal events from business periodicals, their recent performance statistics, their record on innovation, and so on.
If you encounter any problems in identifying /obtaining a viable organization, we can sit together and discuss.
WHAT IS EXPECTED OF YOU?
You are expected to write a case dealing with the broad themes from the course outline. For instance, you can focus on two themes such as culture and innovation. You can write a case on the organization to illustrate the effects of culture on change, or teamwork & innovation and so on. Or you can write a case on how introduction of innovative changes in the organization leads to conflict and how it is managed within this organization.
Try to focus on a few themes and give an in-depth picture of the organization from that perspective.
POINTS TO NOTE:
1. In this case study, you are not merely writing the case for someone else to analyze. You are the writer and analyst too.
2. Try to obtain as much first hand information as possible by talking to people in the organization. Seek appointments and interviews.
3. The chosen themes should be well connected in the case. As shown above, how culture leads to (or inhibits) innovation or how innovation is causing conflict and so on. It cannot be a case on innovation and culture, as if the two have nothing to do with each other.
4. The case should explain the events in the organization, analyze the information and should suggest a course of action (recommendations). It is not sufficient to write about what is happening in the organization.
1. The paper may range between 15-20 pages of text. This excludes tables, graphs, diagrams, table of contents, title or cover page and references. The paper must be typed, double-spaced, on A4 paper. There is no lower limit on the length.
2. You may follow your own arrangement of the case. However, clarity in writing is a must. Any format is acceptable. The format you choose will not affect your grade unless the writing becomes cluttered.
Evaluation of the final report.
Your case should demonstrate
a. the learning from the class
b. An effort to relate theory to the case and creatively use theory
c. Utilization of information in the case and where applicable an effort to update
d. Utilization of information for analysis and identification of alternative courses of action
e. Careful choice of alternatives, evaluation of alternatives and recommendations
Specific Components Evaluated Are:
1. The Quality of Information Presented: This is reflected in your presentation of the material (in the paper) and also the references.
2. Analysis: Depth of theoretical analysis and utilization of information and creative inferences; these substantiated by well framed arguments or logical appeals to practical wisdom. I shall be looking for utilization of information, insightful observation, thorough rationale and an ability to utilize material from the class room, and strong arguments for your choice.
3. Recommendations: Again, quality and rigor underlying your recommendations.
4. Overall effort: This includes writing style, introduction, visuals, and assessment of overall effort
Quality of Information
Your marks out of 100 will be prorated for 30% in your final grade.