EVENT MANAGEMENT CASE STUDIES
2016/2017, Semester 2
School of Design and Environment (Building)
Modular Credits: 4
This module provides an understanding of how knowledge of Events Management is applied in the industry. Relevant case studies on different types of events, and contemporary issues in event feasibility, planning, marketing, procurement and management are also considered.
The module aims at achieving the following learning outcomes:
To understand how knowledge of events management is applied in the industry
To appreciate events management from a project and facilities management point of view
To study various types of events and their distinctive features, deliverables and contributions to the events industry and the economy in general
To propose, where feasible, new and innovative approaches to events management for greater business success
But students are recommended to take PF4307 Events Management before taking this module.
PF4308 focuses on application of event management knowledge in the industry. The teaching methodology revolves around reviewing selected major and contemporary arts, cultural, sports and business events in Singapore and abroad, and garnering learning points for a greater understanding of the events business. It requires continual gathering of information and data by the students throughout the semester, discussing their validity and relevance in class, and presenting recommendations and conclusions in tutorials for assessment.
PF4308 adopts a 100% Continuous Assessment (CA) approach; there will be no final examination. However, CA assignments are designed for completion in lectures and tutorials only.
Workload Components : A-B-C-D-E
A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of lab hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week