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Module Overview


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BMA5506 

PRODUCT & BRAND MANAGEMENT
   2017/2018, Semester 2
   School of Business (Marketing)
Modular Credits: 4
  Tags: --

Learning Outcomes

TopThis module is about marketing of products. The topics include New Product Development and Marketing, Product Line Decisions, Product Portfolio Management and Brand Management. The objective of this module is to see things from a product manager's perspective and ask what issues he/she might face and analyze them.

Workload

Top3-0-0-0-7

Workload Components : A-B-C-D-E
A: no. of lecture hours per week
B: no. of tutorial hours per week
C: no. of lab hours per week
D: no. of hours for projects, assignments, fieldwork etc per week
E: no. of hours for preparatory work by a student per week

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