introduction to real estate; real estate interests & ownership; types of real estate business; legal business entities.
Week 2: introduction to financial accounting; debit & credit; book-keeping.
Week 3 : processing accounting information; journals; ledger; trial balance; financial statements.
Week 4 : accrual accounting; matching & revenue principles; prepayments; adjustments.
Week 5 : horizontal and vertical analysis; common sized statements; benchmarking.
Week 6 : interpretation of financial statements; ratio analysis.
Week 7 : marketing environment; marketing strategy; segmentation, targeting & positioning.
Week 8 : class test.
Week 9 : marketing mix; product; pricing.
Week 10 : marketing mix: place; promotions.
Week 11 :
real estate transaction & management business such as brokerage; appraisal; facility management; corporate real estate.
Week 12 : real estate investment & development business such as development consultancy; marketing & leasing; investment analysis; asset management.
Week 13 : revision