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Module Overview


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ELC002 

Effective Online Writing
   2017/2018, Special Term II
   Non-Faculty-Based Departments (Ctr For English Language Communication)
Modular Credits: --
  Tags: blogs,content value ladder,editorial,influential,online writing,participatory culture

Synopsis

Top

With the rise of online platforms, consumers have access to a variety of content such videos, infographics, pictures and write-ups such as commentaries, reviews and blurps. The need to communicate both visually and in writing has grown. Although micro-blogging sites such as Twitter, Instagram, Pinterest, Snapchat and Facebook often contain pictures, videos or short messages, many of these posts still point interested readers back to web pages with more substantial write-ups. Effective writing is important for those who want to publish influential content on behalf of companies for editorial or commercial purposes or as insightful individuals. 

This course seeks to equip participants with the knowledge and skills needed to write effectively online. In addition to essential writing techniques, participants will also learn about how to establish and cultivate the authority and credibility of their online content through effective search engine optimization and leveraging the content value ladder. Ultimately, writing for the web is an integral part of the digital literacy much needed for anyone who wish to partake in the information age with confidence and impact.  

Learning Outcomes

Top

By the end of the course, students should be able to: 

  1. Understand the significant relationship among participatory culture, digital literacy, and effective online writing against the backdrop of dynamic social media landscape
  2. Profile their target audience and demonstrate audience-centredness in their writing
  3. Structure content to attract and sustain reader interest
  4. Understand aspects affecting style and voice
  5. Produce search engine optimized webpages
  6. Understand and leverage the concept of content value ladder to establish and cultivate authority and credibility for online content
  7. Distinguish between ethical and unethical writing on online platforms  

Syllabus

Top

Week 1: Introduction to participatory culture, digital literacy and types of online content.

Week 2: Social media platforms and the writing process

Week 3: Style and structure

Week 4: Search Engine Optimisation

Week 5: Ethical Language Use

 

Prerequisites

TopThere are no prerequisites to this course.

We welcome anyone who is interested in learning about online publishing.

Assessment

TopThere are no modular credits for this course and there are no assignments.

You are encouraged to take part in the quizzes and use the checklists to guide you in publishing online.
 
 

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